STATE OF MIND

Client’s request

“We were building a CLT panel factory from scratch and needed everything - from naming and brand positioning to website development and social media launch. More than that, we wanted to help make CLT technology mainstream across Canada and the U.S. as the future of fast, sustainable construction.”

Vladimir Volkov

CEO and co-founder CLTECH

Client:

CLTECH

Location:

Toronto, Canada

Website:

https://cltech.pro/

Scope of work

Full marketing audit and competitive analysis of the CLT market in North America

Brand platform development

Brand metaphor and strategic positioning

Creative visual identity and digital branding

Website developmentLaunch of social media presence

Content development

Trade show packaging

3D promo video production

Identity guidelines

Results:

“We built a complete brand from scratch that gave the company instant credibility in the North American construction market - with a clear market positioning and the tools to confidently attract partners, clients, and media attention from day one.”

Daria Bindisheva

Senior project manager STATE OF MIND

Anastasia

Account Manager

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