STATE OF MIND

Client’s request

“We work with BIM technology, but most people in the industry still don’t really understand what it is or why it matters. It was hard to explain what we do and how it actually saves time, money, and headaches in real projects. We needed a brand that would make our value clear — both for clients and for architects we train.”

Vladimir Volkov

CEO and co-founder HOW2BIM

Client:

HOW2BIM

Location:

Atlanta, USA

Website:

Scope of work

Market and product audit

Team interviews

Brand platform development

Brand metaphor and market positioning

Naming: HOW2BIM

Creative visual conceptIdentity guidelines

Results:

Anastasia

Account Manager

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