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sales@stateofmind.agencyWA: +7 964 395 39 81

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Valid only until 30 may 2025!

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Client’s request

“We were preparing for an IPO and needed a full rebrand of the holding company. At the same time, we had to rethink our brand architecture — some subsidiaries were closely tied to the group, while others operated under their own brands. We needed a clear, unified system to reflect our structure for the future shareholders.”

Vladimir Volkov

CEO and co-founder Overon Group USA

Client:

Overon Group

Location:

Miami, Atlanta, USA

Website:

https://www.overongroup.com/

Scope of work

Marketing audit and stakeholder interviews

Rebranding of Overon Group (parent brand)

Development of an endorsement brand architecture (direct & indirect association)

Rebranding and brand alignment of all subsidiary brands

Corporate website design and development

Creation of sales and investor materials to support IPO readiness

Identity guidelines

Results:

“We rebranded Overon Group with a clear, IPO-ready identity and built a scalable endorsement brand architecture that aligned both directly affiliated and independent subsidiaries under one cohesive strategy. The result: a unified brand system, a professional digital presence, and a full collateral suite that positioned the group as a modern industrial holding ready for public markets.”

Timur Mukhamedov

Account director & co-founder STATE OF MIND

Anastasia

Account Manager

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I will explain to you our process and what you’ll receive at each stage — so you know exactly how we work and what to expect.

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Expect to hear from us within 12 hours.

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Get 1000$ Voucher on our services

Valid only until 30 may 2025!

Your details are in.
We’ll take it from here.

Expect to hear from us within 1 hour.

If it’s urgent — feel free to reach out directly via WhatsApp, and we’ll fast-track things.

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sales@stateofmind.agencyWA: +7 964 395 39 81
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